
Analyses, Discussions, Commentary, Success Stories and Best Practices
Writing success stories and shaping innovative business practices with our partners since 1990.
“Phones often rang unanswered, and no one replied to our emails for days. That was one of the main reasons we decided to switch to Mojekarte. We are thrilled because alongside an excellent solution we also gained access to new knowledge that helps us develop new marketing and sales skills. Where we were falling behind in many areas, especially online sales, we have caught up and now receive compliments from our visitors.”
Srečko

How Festival Ulysses grew ticket sales by 300%
Sales were in the hands of third-party distributors — limited data, a generic online flow, and buyers who belonged to somebody else.
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April 17, 2026
What they lack is courage, not resources
The live events and experiences industries are creative fields that endlessly talk about innovation, digitalisation and new revenue models. Their professional gatherings are full o...

April 17, 2026
€50,000 in extra revenue per season from hard-to-sell tickets
The same scene plays out in every theatre: the hall is "almost sold out", yet here and there individual seats remain — lonely chairs stranded between sold ones. They are hard to se...

April 17, 2026
Analysis: marketing and sales at NK Celje
When the rise of NK Celje is analyzed today, most commentary stops at sporting results, the title, European matches, the coaching approach. In the background, however, sits a far m...

April 16, 2026
Exclusive ticketing contracts: What you need to know before you sign
The promise of small discounts does not make up for losing the freedom to run your events your way....

April 15, 2026
Software is not a tool. It is embodied knowledge.
What is software, if we set aside the technical and engineering perspective and look at it from the user's point of view?...

April 15, 2026
Data-driven business systems in the live events and experiences industry
The live events and experiences industry (concerts, festivals, theaters, sports events, and cultural institutions) has undergone a thorough transformation over the past decade. Dig...

April 13, 2026
Digital transformation of tourism: introducing business intelligence at one of Slovenia's most recognized destinations
Mojekarte d.o.o. Rijeka is entering the field of advanced data solutions for tourism with a new business intelligence (BI) project. The project involves implementing a comprehensiv...

February 17, 2026
Mojekarte.si becomes the first in Slovenia to integrate TicketSwap for secure ticket resale
Slovenia's leading ticketing expert, Mojekarte.si (mojekarte.com), is setting a new standard for safety on the secondary ticket market. As the first in the region, they have direct...

February 6, 2026
Mojekarte system brings a digital future to the renovated Kranjska Gora Cinema
With the relaunch of cinema operations in the Ljudski dom Kranjska Gora, the cultural offering of the Upper Sava Valley has entered a new era. The MojeKarte system, as the exclusiv...

July 2, 2025
Mojekarte system: the choice of Slovenia's leading tourist attractions in 2025
Skocjan Caves, Divaca Cave, Vilenica Cave, and Postojna Cave -- jewels of the karst world -- trust the advanced solutions of the Mojekarte platform for their marketing and ticket s...

June 23, 2025
Your ticket, your choice. Pay fast, easy, and your way. Mojekarte is the online store with the widest range of payment options.
Forget complicated checkout processes. Buying tickets for your favorite event with us is as simple as the event itself. Why? Because we offer you complete freedom to choose your pa...

August 20, 2024
Pula Film Festival offered attendees free public bus transport
Affiliate marketing is a partnership model in which one partner promotes the products, services, or brand of another partner, and receives a commission or other benefit for success...

July 17, 2022
Hajduk pushes the boundaries of fan engagement with the switch to Mojekarte
The contract with Programski atelje A&Z, a company with international references and experience, ensures Hajduk 100% transparent operations and the best possible relationship with ...


15 Years of Partnership with Postojna Cave
One of the world's most visited show caves needed timed entry management, multi language support, capacity control, and full integration with on site retail, restaurant operations, and the SAP accounting system.
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May 4, 2022
Ljubljana City Theatre launches its own online store
Ljubljana City Theatre (Mestno gledalisce ljubljansko) is the latest in a series of Slovenian cultural institutions to launch its own fully customized online store at https://mgl.m...

January 2, 2022
Mojekarte in 2021
In 2021, without the celebrations that were prevented by unfavorable conditions, we marked three major anniversaries:...

December 2, 2021
Ticket providers are rediscovering the Mojekarte platform
Narodni dom Maribor is the third institution to switch from a competing ticketing solution to the multi-purpose and multi-channel Mojekarte platform, following the Mestno gledalisc...

October 18, 2021
Zagreb Puppet Theatre switches to the Mojekarte platform
The Zagreb Puppet Theatre (Zagrebacko kazaliste lutaka) has abandoned its old ticketing solution and chosen the multi-purpose and multi-channel Mojekarte digital platform for its m...

July 22, 2021
Mojekarte-Powered Online Stores Now Accept BON-21 Voucher Payments for Tickets
The Mojekarte platform is once again keeping pace with the times, offering a systematic and timely response to the current challenge known as Bon-21. Admittedly, the solution would...

July 13, 2021
Zadar Concert Office Switches to the Mojekarte Platform
Following the successful implementation in Sibenik, where the Mojekarte platform was successfully deployed in the first half of June at the House of Art Arsen (Kuca umjetnosti Arse...

July 4, 2021
Festival Ulys'ses Switches to the Mojekarte Platform
Festival Ulysses, which this year will take place from July 16 to August 29, 2021, on the islands of Mali and Veliki Brijun off the western coast of Croatian Istria, will in its 21...

June 29, 2021
Motovun Film Festival Switches to the Mojekarte Digital Platform

April 8, 2021
Skocjan Caves Park Adopts the Modern, Multi-Purpose and Integrated Mojekarte Platform

April 6, 2021
Bled Castle Launches Online Store Powered by Mojekarte Technology
Bled Castle, a tourist brand with worldwide recognition and one of the key stakeholders shaping Slovenia's offering of tourist attractions, is the next -- following Postojna Cave, ...

April 5, 2021
House of Art Arsen Sibenik Adopts the Mojekarte Platform
The House of Art Arsen in Sibenik, managed by the Fortress of Culture Sibenik public institution (TKS), has selected the multi-purpose and multi-channel Mojekarte digital platform ...


Narodni dom Maribor: Digital Transformation
A historic cultural venue needed to modernize its entire ticketing operation.
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February 13, 2021
The Kresimir Cosic Arena in Zadar Adopts the Mojekarte Platform
The Visnjik Sports Center in Zadar is in the final phase of the implementation project for the multi-purpose and multi-channel Mojekarte digital platform. The goals of the implemen...

January 16, 2021
New German Study Shows That Reopening Cultural Venues Is Possible
A new study from Germany shows that the auditoriums of cultural venues are safe from Covid-19 at half capacity, provided they are well ventilated....


POU Velika Gorica: Cultural Center Modernization
A Croatian cultural center needed a modern platform with loyalty programs.
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December 5, 2020
POU dr. Ante Starcevic Is the Newest Member of the Mojekarte Family
We are delighted to welcome POU dr. Ante Starcevic from Gospic to the large family of Mojekarte platform users. With the Covid-19 pandemic, the end of which is still not in sight, ...


B GLAD Produkcija: Own Sales Platform
A leading concert production company needed its own branded sales platform.
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30 Years of Partnership with Cankarjev Dom
Slovenia's central cultural institution needed a ticketing partner who could evolve with them through decades of technological change.
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September 28, 2020
17th ZagrebDOX on the Mojekarte Digital Platform
The 17th International Documentary Film Festival, originally scheduled for March 2020 but postponed due to the unfavorable epidemiological situation, will take place in a new time ...

Seating Configuration in Covid 19 Mode
Optimal seating while respecting social distancing.
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August 11, 2020
After handling ticket sales and access control at the largest stadium in the wider region, Rajko Mitic -- popularly known as the Belgrade Marakana -- football club Crvena zvezda has now also transferred its membership management to the Mojekarte platform.
At a time when ticket sales have been virtually suspended and there is a high probability that clubs will enter the new season in front of empty stands, this is a period when clubs...

Branded Online Stores: An Imperative
Why branded online stores are essential for venues.
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June 13, 2020
We asked a few event organizers what they think about the Mojekarte.si marketing and sales network
Danilo: "I have to admit, I had doubts when I was considering switching ticket distributors. My own experience buying tickets had convinced me that Mojekarte.si has competitive adv...

June 5, 2020
Verifying ticket authenticity and validity with a smartphone
Tickets purchased in online stores are, just like tickets bought at physical points of sale, unique and encoded with a unique code. Tickets sold at physical outlets are printed on ...
Ticket BOX: Leading Solution in Croatian Culture
How Ticket BOX became dominant in Croatian cultural institutions.
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May 15, 2020
The pioneering era of computing's gradual entry into society and the company's early development

May 15, 2020
Development of innovative software solutions and the introduction of technological innovations in healthcare
The development and introduction of innovative software solutions for the healthcare sector significantly contributed to the business results in the company's initial phase, enabli...

Online Sales Growth Across Zagreb Theaters
Online sales analysis across four Zagreb theaters.
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September 18, 2019
Football Club Celje adopts the Mojekarte.si platform
At the end of the 2016/17 season, Football Club Celje decided to adopt the integrated DRAGON Venue platform and Mojekarte.si distribution, with the implementation project taking pl...

September 18, 2019
The third rule of an excellent box office manager reads: “Enter data once, sell everywhere”
What does “everywhere” mean? At your own box office for those customers who want personal contact and a brief chat with familiar staff. On the theater's website for those customers...
mojekarte: Leading Platform in Slovenian Sports 2019/2020
How sports clubs adopted the platform over three seasons.
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10+ Years with NK Maribor
Slovenia's most successful football club needed integrated retail, online sales, and mobile operations.
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Croatian Festivals Discover Ticket BOX Quality
How Croatian festivals adopted Ticket BOX.
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NK Olimpija Ljubljana
The capital city's football club needed a modern ticketing ecosystem.
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HNK Šibenik: International Children's Festival
Ticketing for one of the region's premier children's festivals.
Read more →The Key Factor in Choosing a Ticketing Solution
What drives clubs to choose specialized ticketing platforms.
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July 3, 2019
The Delo prodaja kiosk network has joined the Mojekarte.si distribution
Delo prodaja, a joint-stock company, operates its own retail network with more than one hundred points of sale across Slovenia. High-traffic locations where large numbers of people...

mojekarte: Leading Platform in Slovenian Culture
How Slovenian cultural institutions adopted the platform.
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Investing in Your Audience Is a Long Term Investment
Why building direct audience relationships creates advantages.
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March 12, 2019
Slobodna Dalmacija media group Hanza Media adopts Mojekarte technology and know-how
Can a strategic partnership between a media group and a ticketing platform create new value for both sides? The answer is yes, and the collaboration between Hanza Media and Mojekar...

Evolution: Physical to Mobile Ticket Sales
From physical outlets to mobile channels.
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Promotion and Marketing in the Digital Age
How digital transformation changes event promotion.
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Traditional vs Modern Ticket Distribution
Comparison of analog and digital distribution models.
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Software Solutions Differ in the Details
Critical differences between ticketing solutions.
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Generic vs Specialized Box Office: Comparison
Comparison of generic POS vs purpose built ticketing.
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FK Crvena Zvezda: 55,500 Seat Stadium
One of Europe's largest stadiums needed a complete ticketing overhaul. 55,500 seats, 54 electronic turnstiles.
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January 3, 2017
Mojekarte.si in 2016
In 2016, the company Programski atelje A&Z, d.o.o. celebrated its 20th anniversary. Behind us lies an exciting, creative, and productive period during which we made a key contribut...

November 7, 2016
Vouchers / manual control of print@home tickets / electronic ticket validation
Tickets purchased online are, just like tickets sold at venue box offices, uniquely encoded with a barcode or QR code. Those sold at physical points of sale are printed on highly s...

October 16, 2016
KK Helios Domzale enters the 2016/17 European season with the Mojekarte platform
Basketball club Helios Suns Domzale is entering the 2016/17 European season with the DRAGON Venue platform and Mojekarte.si distribution....

September 27, 2016
Travelling cinema 'MOJ KINO' uses the Mojekarte platform
In a time when films are quickly and easily accessible on the internet and urban multiplexes have completely dominated over cinemas in smaller towns, causing their mass closure, it...

June 10, 2016
Pula Film Festival chose the Mojekarte platform
The public institution Pula Film Festival introduced the integrated Mojekarte platform for its ticket sales needs at Kino Valli as of 1 January 2016. The implementation project beg...

NK Rijeka: Online Sales Foundations
Building online ticket sales infrastructure for Croatian football.
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Bled Castle launches its online ticket store on Mojekarte technology
One of Slovenia's most visited attractions, with over 250,000 yearly visitors, needed an online ticket store that would handle peak summer demand, support multilingual buyers, and integrate with on-site cashier and access control.
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December 28, 2012
DRAGON in the 'Year of the Dragon' 2012
We concluded 2011 with the thought: "We wish that the 'Year of the Dragon' 2012 will be creative and successful, and that in collaboration with DRAGON Venue users, we will continue...


RK Gorenje Velenje: Electronic Ticket Verification
Electronic ticket validation and access control for handball.
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September 25, 2012
Ticket sales for RK Gorenje Velenje also on Facebook
A current topic in the field of event management and electronic ticketing is the integration of ticket sales with social networks. Experts agree that social networks are becoming a...

September 6, 2012
KSEVT chose DRAGON Venue Attraction Edition
The Cultural Centre of European Space Technologies (KSEVT) in Vitanje has supported the information management of marketing and sales of its products with the multi-functional DRAG...

June 20, 2012
DRAGON Venue implementation project at Postojnska jama receives Silver Plaque from the Chamber of Commerce
The Postojna Regional Chamber of Commerce held its tenth annual innovation awards ceremony on Tuesday, June 12, 2012, as part of the 4th Regional Development Conference of the Inne...

May 28, 2012
Ticket sales for the Croatia vs Estonia football match supported by the DRAGON Venue Sport platform
Before departing for the European Championship, the Croatian national football team played a match against Estonia on Friday, May 25, 2012 at the sold-out Aldo Drosina stadium in P...

Interview: Slovenian Entrepreneurs Cover Istria
Finance newspaper interview about cross border expansion.
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May 17, 2012
Slovenian Entrepreneurs Cover Istria with a Ticketing Cloud
On Tuesday, May 15, the Finance newspaper published an article by journalist Janja Simonic titled "Slovenian Entrepreneurs Cover Istria with a Ticketing Cloud." The article covers ...

April 23, 2012
Istra Inspirit on the Mojekarte Platform
The Istrian Development Tourism Agency (IRTA) manages the ambitious regional development project Istra Inspirit, and has chosen the integrated, multi-functional Mojekarte platform ...

April 11, 2012
Park of Military History Pivka Adopts the Dragon Venue Platform
The Park of Military History (PMH) in Pivka has also decided to adopt the integrated multi-functional platform for marketing support and ticket sales, Dragon Venue. Compared to the...

March 23, 2012
Mojekarte as a Connecting Platform in Slovenia's Tourist Attractions Market
Just over a year after the start of operations, all the key players in the Slovenian tourist attractions market are among the users of the Mojekarte information platform: Postojna ...

January 21, 2012
Branding of Online Stores for SNG Opera and Ballet Ljubljana and Ljubljana Exhibition and Convention Centre
Our company has been promoting a market strategy in the domestic events market for several years, one which builds the success of events not only on their content but also on the r...

January 6, 2012
Mojekarte in 2011
The ongoing challenges and dynamics of everyday work rarely allow us to inform our users, or those considering becoming one, about everything we do. Interactions are too often limi...


RK Celje: Handball Ticketing
One of Europe's top handball clubs needed computer supported ticket sales.
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