Football Club Celje adopts the Mojekarte.si platform

At the end of the 2016/17 season, Football Club Celje decided to adopt the integrated DRAGON Venue platform and Mojekarte.si distribution, with the implementation project taking place during the break for international duty in Scotland. The multi-year contract includes the use of software as well as professional consulting for the development of a multi-purpose integrated club platform for promotion, marketing, and sales of club products. The main objectives we set together with the client for the 2017/18 season are: improving communication with the local community and target audiences; increasing the recognition of the NK Celje brand and sponsor brands; introducing modern communication, promotional, marketing, and sales channels that put the club brand in the foreground; gradually raising average attendance at home matches; progressive development of new club products and their marketing.

The DRAGON Venue platform is a modern and advanced working tool that demonstrates its true value when other solutions on the market no longer have answers for user challenges and the expectations of modern audiences. That is when the openness, flexibility, and innovativeness of the platform come into full play, backed by the expertise and experience of the DRAGON Ticketing team. The visionary nature of the multi-purpose, multi-channel integrated platform concept is naturally most evident in circumstances where established stereotypical approaches and solutions no longer deliver results. This has been demonstrated many times in recent years, and there are plenty of examples in the local environment -- one only needs to look around.

Football Club Celje will thus enter the new 2017/18 season for the first time in many years with a well-developed concept and ticket sales strategy, along with at least three new club products.

The family season ticket will thus include, in addition to viewing matches in a specially designated and secured stadium sector intended exclusively for families, fun and educational games, entertainment, and snacks for children. In the setting of sports infrastructure and a sporting event, a safe and pleasant family afternoon will be ensured. Another new addition to the club's offering will be ticket packages that include various combinations of tickets for the most attractive home matches. The third new product will be gift cards.