Hybrid
The ultimate synergy. Your home system meets the region’s largest distribution network.
Box Office + Agency combined · Mixed-use Venues · Arenas
Your challenges
Box office alone limits your reach
Your own system sells to your existing audience. But the person who has never heard of your venue buys tickets at a gas station. Without distribution, you are invisible to them.
Agency alone means losing control
A distribution agency fills seats but you lose data ownership, brand visibility, and direct audience relationships. Your buyers become their buyers.
Running both separately is a nightmare
Two systems, two inventories, manual reconciliation, double-booking risk. Most venues give up and pick one. You should not have to.
Your own box office, your brand
In-house box office and online store under your own brand, your logo, your domain. All audience data stays yours.
Explore white label →
Distribution network with 800+ points of sale
Our agency channel opens the door to 800+ physical points of sale and the largest regional ticket portal.
Explore the agency model →The hybrid model combines both approaches in one platform. One inventory, two worlds: your own channel and our distribution network.
What you get
Unified inventory
Box office and agency sales from a single pool. No double-booking, no orphaned seats.
Dual revenue streams
Earn from your own branded sales and from distribution network placement simultaneously.
Flexible allocation
Dynamically shift inventory between own-channel and agency as demand changes.
Single dashboard
One view across all channels: box office, online, agency, partners, and mobile.
Smart pricing
Different prices per channel with automatic reconciliation and settlement.
Complete analytics
Cross-channel performance: which channel sells best, for which events, at what margin.
Trusted by the region’s leading venues & events.
Why mojekarte
One inventory, two worlds
Your box office and our 800+ POS distribution network sell from the same stock. A seat sold at a Petrol station disappears from your website instantly. Zero double-bookings.
Your data stays yours
Unlike pure agency models, the hybrid approach means you own your audience data. Every buyer, every purchase pattern, every demographic.
30+ years of hybrid expertise
We have been running hybrid models for venues since before the term existed. Theaters, arenas, festivals. We know what breaks and how to prevent it.
Flexible revenue split
You set the rules. Which events go to distribution, which stay box-office-only, which get both. Change the strategy per event, per season, per venue.
Frequently asked questions
How does hybrid inventory management work?
One pool of tickets, multiple sales channels. You control allocation percentages in real time. shift more to agency when your box office is quiet, pull back when demand spikes.
Can we set different prices per channel?
Yes. Own-channel, agency, partner outlets, and online can each have different pricing. Settlement automatically reconciles across all channels.
Who owns the customer data?
You do. All customer data from your branded channels belongs to you. Agency-channel data is shared per your agreement.
Is this model common for arenas?
Very. Mixed-use venues like arenas host their own events (box office model) and rent to promoters (agency model). Hybrid handles both seamlessly.
How is revenue split calculated?
Transparent per-ticket breakdown by channel. You see box office revenue, agency commission, and net proceeds in real time.
Ready for the next step?