Narodni dom Maribor: Digital Transformation

Onboarding project: Narodni dom Maribor

The implementation project for the integrated Mojekarte digital platform at Narodni dom Maribor covered the following areas:

- deploying a modern, efficient, and flexible ticket sales management system at the client's traditional box office, which also included supplying new STIMARE SML series thermal printers and ticket blanks;

- programming seating maps for the venue's halls and other event spaces;

- expanding the number of traditional and digital sales channels, with the central and most important role assigned to the client's fully customized online store;

- integrating the client's online store with a banking processor of the client's choice;

- deploying a solution for automatic electronic ticket validation and establishing effective control over all types of digital and traditional tickets while simultaneously managing visitor access at event venues;

- deploying the advanced real-time data processing tool Mojekarte Alpha Analytics; and

- producing financial reports for management and accounting purposes.

Fast, efficient, and stress-free

The client's transition from the old to the new sales solution was led and managed by an experienced support team on the provider's side, and included the following activities:

- preparing the system environment in a professional data center,

- opening the client's database and providing system administration,

- installing dedicated tax certificates for fiscal receipt validation,

- migrating subscriber data from the old database to the new one,

- preparing master data (payment methods, system discounts, etc.),

- customizing financial reports,

- programming seating maps for halls and other event spaces,

- assigning subscriber seats on the new seating maps,

- developing a customized online store in the client's design,

- customizing outgoing documents from the online store for buyer communication,

- integrating the client's online store with a banking processing center of the client's choice,

- integrating the client's sales system with the Mojekarte marketing and sales network,

- installing the software solution on the client's equipment,

- assigning access credentials and usage rights.

These activities were completed in one week, which is a very short timeframe for a project of this scope. On December 17, 2021, the new sales platform was ready for use, and on December 21, 2021, the client's new online store was launched. Customers purchased their first tickets shortly after it opened.

Customers do not even notice Mojekarte's new software solutions, so the new ticket printers are the most visible change at the box office. The robust Datamax ST series industrial printers were replaced by compact and fast STIMARE SML series printers, which print tickets at a speed of one per second and deliver high-quality printing of graphic elements such as logos, QR codes, and more. Additionally, POS printers for issuing receipts are installed at the box office, since the dedicated Mojekarte box office system can also sell articles, services, memberships, and other products typical for the events industry.

User experience affects online sales

The design of the customized online store fully matches the client's home website, and its clear, intuitive, and logical user interface with multilingual navigation ensures a modern user experience. This results in continuous growth of online ticket sales and an increasing number of registered users in the marketing database -- a trend observed by all clients who switched to the Mojekarte platform from competing solutions. The customized online store is not only designed for ticket sales but also for gift cards, prepaid cards, memberships, articles, services, and packages. Its positive effects on the offer, on sales, and on marketing are obvious, and the added value it brings to the client is clear.

Ticket availability is key to successful sales

The multi-channel Mojekarte platform supports sales across nine simultaneously operating traditional and modern digital channels:

- the client's on-site physical box office,

- the client's customized online store,

- Mojekarte physical points of sale (newsstands, travel agencies, shopping centers, and others),

- the website of the payment service provider Valu (Telekom Slovenije).

A large number of sales channels, many of which operate 24/7, ensures maximum ticket availability anytime and anywhere, creating the organizational and logistical conditions for excellent sales.

Ticket control is essential

Modern ticket sales include both traditional and digital sales channels, and on each of them, customers receive different types of uniquely coded tickets. At traditional points of sale, these are either tickets in the form of a standard receipt or tickets printed on dedicated paper with system-level printing protections. Online stores also offer different ticket options. Print@home tickets can be printed on the customer's own printer, while so-called digital tickets or e-tickets can be simply transferred as a code to the customer's smartphone. Different ticket types naturally create a challenge for the organizer in terms of quality control. Print@home tickets can easily be printed multiple times or photocopied, and without electronic verification, it is impossible to know what is an original and what is a copy. The same applies to digital tickets in the form of a code on a phone -- that code can also be forwarded to another phone. To limit misuse, the best approach is electronic verification of the uniqueness and validity of all ticket types. The Mojekarte platform offers a dedicated solution for electronic ticket verification that runs on Android and can be installed on mobile phones or professional handheld scanners.

Data accessibility anytime, anywhere

Timely and quality information is key to the success of any business, and ticket sales are no exception. It is also useful in ticket sales to know sales dynamics, payment method breakdown, sales channel structure, and other data. With the goal of providing the most comprehensive and up-to-date information to event organizers, the Mojekarte platform offers the Alpha Analytics web solution. This solution, which provides a range of up-to-date information in the form of tables and charts at any given moment, is built with responsive design, meaning it offers an equally good user experience on a computer, tablet, and mobile phone. Wherever you are, all you need to do is connect your smartphone to the internet, select Alpha Analytics, and you can review current sales data, box office closings, settlements, access archived data, monitor real-time activity at ticket control points, and more. All data is literally in the palm of your hand, anytime and anywhere.