The contract with Programski atelje A&Z, a company with international references and experience, ensures Hajduk 100% transparent operations and the best possible relationship with supporters and fans.
Split, Ljubljana, July 12, 2022 -- With the most technologically advanced solutions and the gradual development of an integrated platform for new products and services, NK Hajduk and Programski atelje A&Z have begun a partnership that will benefit the club's fans the most. Programski atelje A&Z has been in business for 30 years and actively follows technological trends in the international market, as well as the needs and demands of customers both domestically and abroad. With accumulated expert knowledge and experience, they will enable Hajduk's management to optimize existing business processes and services and introduce new ones -- all for the benefit of the club and its fans. The transition to the new integrated Mojekarte platform will be gradual, and fans will first get to know it through the new solution for selling daily and season tickets, which is already in use.
"This partnership represents a transition to even more transparent and technologically advanced operations, continuing Hajduk's development toward further sporting success, to the delight of all of us who lead it and to the delight of the fans and the large membership. We are excited because, after the onboarding is complete, we will gain significantly more marketing and sales capabilities. Fans will come to see that we are truly giving everything we have to make Hajduk number one in business operations as well, through new products and new sales services," explains the decision to choose Programski atelje A&Z as a partner, Ivan Matana, board member of Hajduk.
The partnership, which has only just begun, does not allow for rushed or risky moves, and before implementing some ideas, significant work will also be needed on the infrastructure of the Poljud stadium with its 34,198 seats. Therefore, the management can currently only plan future steps, such as setting up merchandise stalls from the fan shop within the stadium itself, ordering food and beverages from one's seat, and other services based on modern technologies.
The team of experts at Programski atelje A&Z is also excited about the new partnership, as they embrace with great enthusiasm the challenges that come with collaborating with the largest and best-organized sports clubs in the region, such as FC Crvena zvezda, NK Hajduk, NK Maribor, RK Nexe, KK Cedevita Olimpija, and others.
"We all know very well what kind of brand Hajduk is and how much it is worth in the eyes of its supporters and fans around the world, and especially in Dalmatia. That is why we were extremely motivated to give absolutely everything and to deliver the first phase of such a demanding project in an extremely short timeframe of just seven working days. In this initial phase, we are providing Hajduk with a technologically advanced, reliable, and stable solution that ensures complete control over sales and 100% transparency. Going forward, we will of course also offer unlimited possibilities for creating new products and services for fans and club enthusiasts. The club's management has recognized this, and I believe that this partnership in the coming years will show what kinds of products and services can be conceived and delivered with the Mojekarte platform. The efforts of the club's management have already been recognized and supported by the Nas Hajduk association, which holds an ownership stake in the Hajduk sports corporation, and whose members have actively participated in the rollout of the new solution," explains Zoran Bistrički, co-founder of Programski atelje A&Z, d.o.o., adding that in the case of Hajduk, this is the most modern solution among all clubs in the Croatian first football league and that the new solution is the foundation for the future digital transition of marketing and sales processes at Hajduk.
"The purpose and ultimate goal of the partnership is for the club, with the support of modern technologies, to offer fans a user experience par excellence and a top-tier experience to accompany their support of Hajduk in the near future. The club's management is also planning a transition to a cashless stadium concept, which would further enhance the fan experience and make services more accessible -- fast, online, and without the stress of waiting in lines," concludes Bistrički.
Given that the club's management and the Nas Hajduk association stand behind the club's ambition to become even better and more transparent in its operations, it is reasonable to expect that the fans -- the very people all of this is being prepared for -- will also quickly embrace the new products, services, and solutions.
