15 Years of Partnership with Postojna Cave

Challenge

One of the world's most visited show caves needed timed entry management, multi language support, capacity control, and full integration with on site retail, restaurant operations, and the SAP accounting system.

Result

A 15 year partnership powering one of Slovenia's top attractions. The platform predicts daily visitor numbers with 5% accuracy.

Project: Implementation of the mojekarte multi purpose integrated platform at Postojna Cave.

Client: Postojnska jama d.d.

Start: November 2010

Website: www.postojnska-jama.eu

Our strategy

Through meticulous analysis of business processes, identify opportunities for organizational transformation, digitalization, and automation by introducing user solutions and tools integrated in the mojekarte digital platform. All with the goal of gradually introducing information support into every aspect of Postojna Cave as a living, continuously evolving organism.

Our challenges

Through adaptations of existing solutions and tools of the integrated mojekarte digital platform and additional investments in research and development, ensure optimal information support for business processes and lay solid foundations for the gradual transition from analog to modern e-business, while simultaneously ensuring complete client satisfaction.

In 2025, Postojna Cave and Programski atelje A&Z (mojekarte brand) mark fifteen years of collaboration. At least as far as the domestic market is concerned, this partnership has produced results whose true value will only become apparent in the future, when other stakeholders in Slovenian tourism begin to recognize the advanced concept of an integrated multi purpose information platform.

"It is perfectly clear that in the case of promotion, marketing, and sales of products created by stakeholders key to shaping Slovenia's offering of natural attractions and cultural heritage, no technology alone solves anything. However, modern information and communication technologies offer unique opportunities for a paradigm shift from traditional analog marketing to modern digital marketing. User friendly, efficient, and purpose built solutions and advanced digital tools integrated in modern digital platforms play a key role in this process. They enable maximum adaptation to the needs, desires, and expectations of modern tourists and their new lifestyle, while also adapting to increased mobility, mass use of computers, tablets, and smartphones, and the phenomenon of social networks."

Zoran Bistrički

e-business consultant

"The foundation for our high added value per employee is information technology, which we have developed to perfection and supplement daily. This allows us to know at every moment how many visitors are in the cave, how much revenue each sales point generates. We continuously monitor visitor movement in space, so we can quickly reassign our staff to points where the need arises. Information technology also enables our managers to plan their teams' work each day based on visitor number estimates." "We achieve this by including weather forecasts in our visitor prediction model for a week ahead, looking at the composition of individual and group guests over the past five years, and all existing reservations. This gives us visitor estimates for each day. We then adjust hospitality, retail, guide services, and duty schedules accordingly. We do all of this with 5% accuracy, which some find incredible. It is all in the information technology."

Marjan Batagelj

CEO, Postojnska jama d.d. (Finance newspaper interview, April 2015)

Ticket sales at Postojna Cave box office

Electronic access control turnstiles at Postojna Cave entrance

"We accepted the invitation to discuss collaboration as confirmation of our past work on the Slovenian market and recognition of our main product and expertise. Contract negotiations and preparations for the implementation project lasted several months, and the agreement began operating in November 2010. The ultimate goal was to implement the mojekarte Attraction Edition platform for reservations, ticket sales, retail, and hospitality, with automatic electronic ticket validation at the cave entrance and automatic data transfers to the SAP financial accounting platform. Although the work processes in tourism do not fundamentally differ between individual stakeholders, in practice Postojna Cave had many specifics that required additional development and software adaptation. That the development work was done well and that the software met the needs, desires, and expectations of users was evident during the first visitor surge in spring pre-season, and even more so in the high season of 2011, when the daily number of visitors approached or even exceeded 10,000. These results encouraged the client, and already in autumn 2011 we began developing online ticket and package sales, which started operating in early spring 2012 and without which modern organized sales are unimaginable today. The second implementation phase began in autumn 2011 with the introduction of the Mojekarte Retail module for retail operations support. The third phase, instead of planned hospitality, shifted to developing Human Resource Management software at the client's request, which they judged would bring greater added value."

Zoran Bistrički

Co-founder, Programski atelje A&Z

Platform modules in use at Postojna Cave in 2025

•Reservation management for announced groups
•Individual visitor reservations
•Restaurant space reservations
•Ticket and package sales at Postojna Cave box offices
•Online ticket and package sales
•Retail management including complete material operations support
•Souvenir sales in the online store
•Human resource management including electronic attendance tracking
•Payroll data preparation
•Electronic ticket validation and visitor access control
•All types of material and financial reports
•Data exchange with the SAP financial accounting system
•In depth data analysis

Postojna Cave box office interior with mojekarte system

Dedicated equipment

•STIMARE CLS thermal ticket printers
•COMInfo fixed control units with REA multi function terminals
•ZEBRA handheld scanners

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