mojekarte: Leading Platform in Slovenian Culture
Challenge
How Slovenian cultural institutions adopted the platform.
Result
The platform became dominant across Slovenian cultural institutions.
Structural sales data from the past five years shows that event audiences increasingly choose online ticket purchases. While online sales were still a matter of prestige a decade ago, around 2015 online ticketing became an imperative for every cultural institution that understands sales strategies and takes a forward-looking approach to marketing its products.
In these new circumstances, the integrated Mojekarte platform proved to be a modern and comprehensive solution. The multi-functionality concept enables efficient management of marketing and sales of all products within a single platform, while multi-channel support ensures presence across all sales channels, including the strategically most important one: the institution's own customized online store.
Many customized online stores in cultural institutions now hold absolute primacy in the number of tickets sold across all sales channels. Institutions that pay special attention to online sales achieve averages of 60%, 70%, or even over 80% of ticket sales online. Online sales have become the undisputed winner among sales channels.
Key cultural institutions using the Mojekarte platform: Cankarjev dom (since 1991), SNG Drama Opera in balet Maribor (1996), Slovensko mladinsko gledalisce (2001), Lutkovno gledalisce Ljubljana (2001), Slovenska kinoteka (2003), SNG Opera in balet Ljubljana (2007), Festival Velenje (2010), SiTi Teater BTC (2013), Kulturno društvo Drava Moj kino (2015), SLG Celje (2017), Mestno gledalisce Ptuj (2018), KC Janeza Trdine Novo mesto (2019), Festival Ljubljana (2020), Narodni dom Maribor (2021).
The integrated platform covers: ticket sales, subscriptions, merchandise, packages, memberships, loyalty schemes, access control, marketing database management (CRM), human resource management (HRM), time and attendance tracking, financial and material reporting, statistical processing, and advanced data analytics.
The Mojekarte platform is an advanced digital tool with top references and excellent user support across the Slovenian cultural landscape.
Related case studies
Ready for the next step?