Slobodna Dalmacija media group Hanza Media adopts Mojekarte technology and know-how

Can a strategic partnership between a media group and a ticketing platform create new value for both sides? The answer is yes, and the collaboration between Hanza Media and Mojekarte is a concrete example of how two different industries can complement each other and generate synergies.

Hanza Media is one of the largest media groups in Croatia, with a portfolio that includes some of the most recognizable media brands in the country. Among them, Slobodna Dalmacija holds a special place as one of the oldest and most influential daily newspapers in the region, with a readership that spans the entire Dalmatian coast and beyond.

Through this partnership, Slobodna Dalmacija has launched the croatia-tickets.com portal, powered by Mojekarte technology. The portal serves as a new digital sales channel for event tickets across Croatia, leveraging the media group's extensive reach and brand recognition to connect audiences with cultural, sports, and entertainment events.

The concept of combining media power with advanced ticketing technology represents a forward-thinking approach to event distribution. A media group with daily contact with hundreds of thousands of readers becomes not just an information channel but also an active participant in the events market, offering its audience a direct path from reading about an event to purchasing tickets for it.

Looking ahead, the partnership between Hanza Media and Mojekarte has the potential to expand further, both in terms of geographic coverage and the range of services offered. As the digital transformation of the media industry continues, such cross-industry collaborations will become increasingly important for creating new business models and revenue streams.